Fall Magic

Sean Mulcahy make these Birch look spiffy for a late fall creative last year on the Toronto Islands. We got lucky with the weather and shot late. Having the battery operated LED LitePanels was great for this kind of shoot and the shots look sweeeet!

Shooting Raw

Here is a great example of one of the many advantages of shooting in a RAW format, it captures a scene more closely to the way in which the human eye see’s it and, as a result, looks way better than even an awesome codec like ProRez, which has only 10 stops of dynamic range compared with the 30 stops available in Raw. Even the human eye can’t beat that, at 24 stops, although the eye does have a uber, high tech auto exposure system attached to it called the brain.
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Terrence Malick wakes up drunk in the forest.

Joking aside, this 60 sec. piece was shot to test a Wooden Camera hand held rig I bought for the Black Magic Production camera, shot in the gorgeous 4K, DNG raw format. I wanted to test the raw format too and under exposed the first shot by a stop and a half, the shadow recovery was exceptional. The over exposed sunlit clouds, in the last shot, didn’t co-operate as readily, exposing for highlights is a better approach. Even though this footage was uploaded as 2K, you are only seeing one quarter of the original resolution, and is heavily compressed by YouTube, the result is still much more detailed than shooting in full HD. Another advantage is you can re-frame “Push Into” shots by 200% without loosing any resolution 😀
I love the Canon 24mm Cine lenses rendering of the image and the Firecrest IRND 1.2 filter allowed me to revel in the Bokeh, even on a sunny day. Subtle “film” grain and vignette added to taste in post. The dancing texture gives a earthy tangible quality to the subject, though is crushed by YouTube compression. Be sure to switch to full screen and HD mode! Sound track courtesy of James/Hammer Strings.